In a compelling mini-interview with Neutronian, Lynn Tornabene, CMO at Anteriad, shares her insights on navigating the marketing and advertising industry's challenges in 2024, emphasizing resilience in the face of evolving buyer behavior and the shift towards digital-first interactions. Tornabene discusses the importance of data privacy, the role of AI in marketing, and how Anteriad's data-driven, tech-enabled approach fuels growth. She also offers invaluable advice to young marketers on understanding the financial aspects of their companies and competitors.