In a recent Sales & Marketing Management article, our Chief Financial Officer (CFO), Jim Ogle, discusses the crucial but often overlooked relationship between Chief Marketing Officers (CMOs) and CFOs in the B2B industry. As we navigate through the challenges of 2024, the collaboration between these roles is vital, particularly in this year, which demands proof of results for B2B marketers. It’s time to rethink and reshape the CFO-CMO relationship as a collaborative partnership that drives B2B companies forward.