Dive into the insightful journey of adapting to a cookie-less future with Nikki Candito's latest article featured on Chief Marketer. Candito, VP of Integrated Marketing at Anteriad, shares transformative B2B marketing strategies that navigate away from reliance on cookies, focusing on innovative approaches like leveraging first-party data, embracing customer-centric marketing, and harnessing the power of contextual targeting. This forward-thinking piece equips marketers with the tools not just to survive but thrive in the evolving digital landscape.