Anteriad Partners with Datarade To Showcase B2B Intent Data to Global Clients

Posted February 9, 2021

Anteriad Partners with Datarade To Showcase B2B Intent Data to Global Clients

Posted February 9, 2021

Princeton, NJ / Berlin, Germany – Feb 9, 2021 Anteriad (formerly True Influence, powered by MeritB2B), the technology leader of intent-based sales and marketing solutions, has joined Datarade, the fastest-growing global e-commerce platform for commercial datasets. Datarade’s tens of thousands of data buyers from every industry can now effortlessly discover, compare, and get access to Anteriad’s data products.

Anteriad collects and catalogs data across the entire internet, capturing crucial intent signals indicating that customers or prospects may be interested and in-market. This data is then housed in the Anteriad Database where it is categorized and enriched before being processed through the Anteriad platform. The Anteriad Datarade products are categorized by B2B Buyer Intent Data, B2B Marketing Data, Purchase Intent Data, B2B Intent Data, and B2B Leads Data. Utilizing Anteriad’s data allows users to gain real-time intelligence into which programs and assets are delivering account, buying group and decision maker engagement with powerful intent insights, analytics, and reports.

Anteriad uses a three-pronged process of proprietary algorithms to screen out inaccurate records, so only authentic, active B2B contact records are delivered to data users. Anteriad’s data validation process starts with an Identity Graph Triangulation™, where records are matched to build a cohesive, omnichannel view of individual customers. These customer records are then analyzed by the Anteriad Relevance Engine, where advanced intent monitoring analytics using natural language processing, machine learning, and artificial intelligence examine behaviors that identify billions of intent signals to get a clear picture of the total active market (TAM) for specific products and solutions. Each contact record is built with unprecedented speed and accuracy and is TripleCheck® validated to ensure all information is 100% reliable.

“We’re seeing demand for B2B data increase via our data marketplace, as more users need access to trustworthy B2B intent signals and accurate contact information,” said Richard Hoffmann, Co-Founder and CCO of Datarade. “Anteriad brings both to clients – we’re looking forward to connecting them with marketing and sales clients from organizations worldwide.”

Anteriad’s data serves clients in industries including Technology, FinTech, Telecom, Manufacturing, Health Tech, and Media and Advertising. Anteriad promotes brands and products from global companies that utilize Anteriad’s B2B intelligence for marketing strategies and sales demand generation.

About Datarade

Datarade is the world’s fastest-growing e-commerce platform for data. With a persistent focus on crafting the ultimate data shopping experience, Datarade has helped thousands of data buyers find the right data for their business, effortlessly. More than 2,000 data providers across 300+ data categories are already listed on Datarade, enabling organizations across industries to connect with trusted providers and access the best datasets and APIs. Datarade was founded in 2018 and is headquartered in Berlin, Germany.

About Anteriad

Anteriad is the leading provider of B2B marketing solutions for blue-chip brands including IBM, Microsoft, and Cisco. Marketers choose Anteriad for their full-funnel ABM and demand generation platform, world-class data and analytics, and omnichannel performance marketing. Anteriad drives meaningful growth for customers by combining the technology and expertise B2B marketers need to win in today’s competitive market. Learn more at www.anteriad.com.