Anteriad Partners with Audiencerate to Expand EU Footprint

Posted October 14, 2021

Anteriad Partners with Audiencerate to Expand EU Footprint

Posted October 14, 2021

B2B Marketers Can Access and Activate Anteriad Audience Solutions Across EU Channels

(RYE BROOK, NY, October 14, 2021) Anteriad (formerly MeritB2B), the leading provider of B2B data and performance marketing solutions, today announced an expanded partnership with Audiencerate, an identity hub based in Europe. The partnership enables Anteriad customers that use the company’s 180byTwo audience solutions to execute programmatic advertising campaigns against EU-based B2B audiences in a way that is streamlined with their current US operations. Audiencerate enables EU-based B2B audiences to be pushed through major programmatic exchanges including DV360 and AdForm, expanding the reach of Anteriad’s programmatic offering across the EU.

This high-quality offering gives current US Anteriad customers the ability to expand their use of 180byTwo audience solutions to new territory while maintaining continuity across their media buying approach, measurement and reporting. Anteriad enables US clients to leverage existing performance metrics, which can be extrapolated to new EU audiences.

“Our new partnership with Anteriad is an exciting development, not just for us, but also for the many US-based enterprise B2B marketers expanding into new territories. We are thrilled to support Anteriad and their clients as they grow their EU-based programmatic presence at such a critical time in ad-tech,” said Filippo Gramigna, CEO at Audiencerate.

“We’re excited to strategically expand our offering via our new Audiencerate partnership. As Account Based and B2B marketers grow their use of digital advertising channels, we knew we could best serve our customers by broadening our audience solutions to include the EU,” said Eric Shaffer, Chief Product Officer at Anteriad.

Advertisers will be able to reach global 180byTwo audiences through the Google DV360 third-party data open marketplace. At the same time, Anteriad clients will be able to access custom audiences and private deals directly through their Google DSP seat, which will be ready for targeting in just a matter of hours.

180byTwo, a data driven audience solutions company, was acquired by Anteriad in November 2020. 

About Anteriad

Anteriad is the leading provider of B2B marketing solutions for blue-chip brands including IBM, Microsoft, and Cisco. Marketers choose Anteriad for their full-funnel ABM and demand generation platform, world-class data and analytics, and omnichannel performance marketing. Anteriad drives meaningful growth for customers by combining the technology and expertise B2B marketers need to win in today’s competitive market. Learn more at

About Audiencerate 

Audiencerate is enabling compliant data-driven advertising via its proprietary technology. Bridging the gap between data providers, agencies and brands, Audiencerate allows marketers to run better performing digital campaigns with trusted and reliable targeting data. The agile, tech-focused team is able to react quickly to market changes and take advantage of trends, ensuring its product offering is always relevant, and giving marketers access to a wider range of tools for data modelling and activation. Headquartered in London, and with a team based in the US, UK, France, Italy, Spain, Audiencerate helps companies across the globe to realize their marketing data objectives.