Anteriad Now Offers 80 Million Verified Contacts to B2B Marketers

Posted June 15, 2021

Anteriad Now Offers 80 Million Verified Contacts to B2B Marketers

Posted June 15, 2021

Company built Identity Graph Triangulation® capability utilizing first-party behavioral data

PRINCETON, N.J., June 15, 2021 – Anteriad (formerly True Influence, powered by MeritB2B), the technology leader of data-driven sales and marketing solutions, today announced the availability of its domestic and international contact data to B2B marketers. The company is now providing users access to quality, accurate contact data that was previously only available through Anteriad’s managed services, allowing customers to build their own targeted audiences for more successful campaigns.

The company is now offering 80 million verified professional contacts in its Anteriad Marketing Cloud™.  This allows customers to extend the value of their Anteriad campaigns by supplementing the leads delivered with additional intent-driven contacts at similarly targeted companies.

Anteriad uses proprietary algorithms to produce the highest quality contacts, so only real, active B2B contact records are delivered. It starts with an Identity Graph Triangulation® where individual contact records are matched to build a cohesive, omnichannel view of an individual. These records are then enhanced by the Anteriad Relevance Engine®, where advanced analytics using natural language processing, machine learning, and artificial intelligence examine behaviors that identify billions of intent signals to get a clear picture of individual and organizational intent to purchase.  Marketers can now visualize their total addressable market (TAM) for specific products and solutions.

Providing access to Anteriad’s contact data allows customers to build intent-driven audiences and activate them across their AdTech channels by overlaying first-party data and ABM audiences, as well as prioritize them based on spiking intent.

Contact data through the Anteriad Marketing Cloud allows users to segment and target specific audiences based on topical interest, buying group coverage, and extensive firmographic and demographic filters. This includes segmenting based on job function, level (director and above), and industry, allowing for highly targeted campaigns that increase chances for success.

About Anteriad

Anteriad is the leading provider of B2B marketing solutions for blue-chip brands including IBM, Microsoft, and Cisco. Marketers choose Anteriad for their full-funnel ABM and demand generation platform, world-class data and analytics, and omnichannel performance marketing. Anteriad drives meaningful growth for customers by combining the technology and expertise B2B marketers need to win in today’s competitive market. Learn more at www.anteriad.com.