Anteriad Now Available in AWS Data Exchange

Posted May 13, 2021

Anteriad Now Available in AWS Data Exchange

Posted May 13, 2021

PRINCETON, NJ, May 13, 2021 – Anteriad (formerly True Influence, powered by MeritB2B), the technology leader of data-driven sales and marketing solutions, today announced it is now available in AWS Data Exchange, a service that makes it easy to find, subscribe to, and use third-party data in the cloud from Amazon Web Services (AWS).

Under the collaboration, Anteriad will provide intent data to AWS Data Exchange. Anteriad curates and lists unique anonymized data sets revealing technology purchase intent emanating from specific industry segments.  Subscribers will receive weekly intent signal updates and can customize their feeds.  The initial market segments include HealthTech, FinTech, and MarTech while additional segments are underway. Using highly advanced signal analysis, Anteriad produces daily intent signal updates across its taxonomy of more than 7,200 topics.

Anteriad supplies high-quality data that provides total market and reach analysis, engagement reporting, and campaign performance forecasting. The company uses a three-pronged process of proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records are delivered. It starts with an Identity Graph Triangulation® where records are matched to build a cohesive, omnichannel view of individual customers. These customer records are then analyzed by the Anteriad Relevance Engine®, where advanced intent monitoring analytics using natural language processing, machine learning, and artificial intelligence examine behaviors that identify billions of intent signals to get a clear picture of the total active market (TAM) for specific products and solutions. Each contact record is built with unprecedented speed and accuracy and is TripleCheck® validated to ensure all information is 100 percent correct and guaranteed.

About Anteriad

Anteriad is the leading provider of B2B marketing solutions for blue-chip brands including IBM, Microsoft, and Cisco. Marketers choose Anteriad for their full-funnel ABM and demand generation platform, world-class data and analytics, and omnichannel performance marketing. Anteriad drives meaningful growth for customers by combining the technology and expertise B2B marketers need to win in today’s competitive market. Learn more at www.anteriad.com.