Anteriad named in Analyst firm’s Now Tech: B2B Marketing Data Providers, Q1 2021 Report

Posted January 21, 2021

Anteriad named in Analyst firm’s Now Tech: B2B Marketing Data Providers, Q1 2021 Report

Posted January 21, 2021

(RYE BROOK, NY – January 21, 2021) – Leading Account-Based Marketing Technology and Audience Solutions company, Anteriad (formerly 180byTwo, powered by MeritB2B), announced today that it has been included in Forrester’s Now Tech: B2B Marketing Data Providers, Q1 2021 report.

For the report, Forrester Principal Analyst Steven Casey examined 36 data providers based on size, functionality, geography and vertical market focus. The result is a detailed report that serves as a resource for B2B marketers to understand the value that they can expect from B2B data providers and select according to business needs.

“We are excited to be recognized in Forrester’s recent report and for having the opportunity to provide information to the Forrester analysts,” said Eric Shaffer, Chief Product Officer at Anteriad. “We believe being included is a testament of our commitment to the industry and our clients, providing them with a suite of predictive data and technology solutions which they can leverage across activation channels.”

Rob Sanchez, CEO of MeritDirect, commented, “We are committed to providing the highest quality B2B data in the marketplace to complement our existing account-based marketing, predictive analytics and digital data offerings.” He added, “To be included in this report validates for us that we are delivering to our B2B customers the value, solutions, and services that the industry needs and wants.”

Anteriad delivers solutions to meet the growing needs of B2B marketers looking to simplify data workflows and centralize their technology stacks. The company solves for these needs with their Unifi platform, the first end-to-end identity resolution and data activation platform for account-based marketing. The platform enables B2B and Account-Based Marketers to seamlessly execute and measure marketing programs across marketing channels.

180byTwo was acquired by Anteriad (formerly Anteriad), in November 2020 as part of a strategic initiative as they continue to expand and enhance their Digital and Account-Based Marketing offerings. The acquisition of 180byTwo was Anteriad’s second acquisition in 2020, followed by the earlier acquisition of Compass Data Solutions in January.

The “Now Tech: B2B Marketing Data Providers, Q1 2021” report is now available online for Forrester customers or for purchase.

About Anteriad

Anteriad is the leading provider of B2B marketing solutions for blue-chip brands including IBM, Microsoft, and Cisco. Marketers choose Anteriad for their full-funnel ABM and demand generation platform, world-class data and analytics, and omnichannel performance marketing. Anteriad drives meaningful growth for customers by combining the technology and expertise B2B marketers need to win in today’s competitive market. Learn more at www.anteriad.com.