Anteriad Named Company of the Year in Business Intelligence Group’s BIG Award for Business

Posted November 10, 2020

Anteriad Named Company of the Year in Business Intelligence Group’s BIG Award for Business

Posted November 10, 2020

PRINCETON, N.J., Nov. 10, 2020 – Anteriad (formerly True Influence, powered by MeritB2B), the technology leader of intent-based sales and marketing solutions, today announced it has received the Business Intelligence Group’s BIG Award for Business and was named 2020 Company of the Year. The organization’s annual program rewards companies, products and people that are leading their respective industries.

Anteriad collects and catalogs decision-makers’ content consumption across the entire internet, not just a limited collection of publisher web sites or their own online channels. This information, called intent data, is then used to identify and target decision-makers who are actively researching a purchase decision. Coupled with the company’s dedication to verify and deliver only the most accurate contact information, this approach to behavioral data targeting quickly moved Anteriad to a leadership position among B2B lead providers.

Organizations of all sizes are having to adapt to changing regulations, buying behaviors and new revenue cycles. The BIG Award for Business judges were looking for companies that are not only adapting, but choosing to re-write the rules and accelerate change. These awards represent those companies that set an inspirational example for the global business community.

“We are so proud to reward Anteriad for their outstanding 2020 achievements,” said Maria Jimenez, chief nomination officer of the Business Intelligence Group. “This year’s group of winners are clearly leading by example in the global business community.”

About Anteriad

Anteriad is the leading provider of B2B marketing solutions for blue-chip brands including IBM, Microsoft, and Cisco. Marketers choose Anteriad for their full-funnel ABM and demand generation platform, world-class data and analytics, and omnichannel performance marketing. Anteriad drives meaningful growth for customers by combining the technology and expertise B2B marketers need to win in today’s competitive market. Learn more at www.anteriad.com.

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.