Rye Brook, NY (March 13, 2024) — Anteriad, the global B2B marketing solutions provider, today announced that the company has been named a Market Leader in the Revenue Marketing Automation Solutions Report, Vendor Selection Matrix. Research in Action defines Revenue Marketing Automation solutions as, “the full orchestration, data-driven, process of providing and supporting an ongoing digital relationship with customers, and accounts, across the full customer lifecycle and organization.” The evaluation is based on a survey of enterprise IT or business decision makers (63%) and 37% analyst feedback, giving B2B marketers a valuable peer-based analysis of vendor capabilities.
The RMA report recognized Anteriad for their ability to provide marketers (and their agencies) the data, technology and analytics needed to successfully reach their customers.
“We are thrilled to be named a Market Leader in this recent report from Research in Action, where nearly two-thirds of the outcome is based on feedback from B2B marketers. The result highlights the value of our full-funnel B2B marketing solution built on a strong data and technology foundation. We’re also thrilled that they recognize our prowess in Europe and internationally, with a strategic services team that is dedicated to customer success regionally and globally,” said Rob Sanchez, CEO at Anteriad.
About Anteriad
Anteriad puts B2B marketers in front of their next customer and ahead of their competition. Companies such as IBM, Microsoft, Forbes, SHRM, and Lenovo have benefited from our high-fidelity B2B buyer data, full and self-service multichannel execution, tele-based conversion services, analytics, and expert advisory to generate impactful ROI multiples. Our award-winning Anteriad Marketing Cloud platform tracks more than 500 billion buyer-related signals each month. BNZSA, our international division, delivers GDPR-compliant data and qualified prospects directly to sales teams with BDRs that offer local expertise in 26 languages. Start creating your future today – get to know us at https://anteriad.com/.
Deirdre Blohm
Senior Vice President, Marketing
1.914.368.1066