Anteriad Launches the Anteriad Marketing Cloud

Posted January 28, 2020

Anteriad Launches the Anteriad Marketing Cloud

Posted January 28, 2020

Anteriad Marketing Cloud is a combination of data, platform technology and the company’s intent-based solutions to increase brand performance and improve ROI

PRINCETON, NJ, Jan. 28, 2020 – Anteriad (formerly True Influence, powered by MeritB2B), the technology leader of intent-based marketing, sales and demand generation solutions, today announced the Anteriad Marketing Cloud. The Anteriad Marketing Cloud is a digital marketing platform that connects data and customer experiences, as well as helps marketing and sales understand, acquire, and retain customers with connected data and intelligence.

The Anteriad Marketing Cloud allows for cross-channel marketing and sales, providing higher engagement for campaigns and sales appointments as well as the ability to personalize B2B strategies, optimize tactics and gain near real-time analytics and insights.

It begins with the collection of raw data feeds from the web, capturing crucial intent signals indicating that customers or prospects may be interested and ready to buy. This data is then housed in the Anteriad Database where it is categorized and enriched before being processed through the Anteriad platform.

Once the refined data is in the platform it starts with an Identity Graph Triangulation™ where records are matched to build a cohesive, omnichannel view of individual customers. These customer records are then analyzed by the Anteriad Relevance Engine™, where advanced analytics using natural language processing, machine learning, and artificial intelligence examine their behaviors to identify billions of intent signals. Each contact record is built with unprecedented speed and accuracy and is TripleCheck® validated to ensure all information is 100 percent correct. This three-pronged process uses Anteriad proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records are delivered.

The entire Anteriad Marketing Cloud integrates easily to inform any Marketing Automation Platform or CRM system, and all of the company’s SaaS software is self-service, allowing users to manage the entire Anteriad suite of intent-based solutions on their own or with the help of Anteriad.

Intent is the foundation for all the Anteriad solutions found in the Anteriad Marketing Cloud:

The Anteriad Marketing cloud provides the on-time and accurate demand generation, brand protection, and campaign analytics critical to success of any integrated marketing campaign.

“The ability to deliver data-driven customer experiences is a huge challenge for sales and marketing organizations,” said John Donlon, vice president, product management at Forrester. “Providing an integrated marketing platform that enables a consistent cross-channel experience can drastically effect the results of a company’s campaign efforts, saving time and increasing revenue.”

About Anteriad

Anteriad is the leading provider of B2B marketing solutions for blue-chip brands including IBM, Microsoft, and Cisco. Marketers choose Anteriad for their full-funnel ABM and demand generation platform, world-class data and analytics, and omnichannel performance marketing. Anteriad drives meaningful growth for customers by combining the technology and expertise B2B marketers need to win in today’s competitive market. Learn more at www.anteriad.com.