Anteriad Earns Positive Analyst Rating from Outsell, Inc.

Posted February 16, 2022

Anteriad Earns Positive Analyst Rating from Outsell, Inc.

Posted February 16, 2022

Outsell, Inc. Notes That Anteriad Continues Evolution as a Major B2B Marketing Force with Anteriad Acquisition

RYE BROOK, NY, Feb. 16, 2022 – Anteriad (formerly MeritB2B), the leading provider of B2B data and performance marketing solutions, today announced that Outsell, Inc. has given Anteriad a positive analyst rating after its recent acquisition of Anteriad. Outsell, Inc. praises the impressive evolution of Anteriad into a full-funnel data-driven marketing solution. After a series of strategic acquisitions, Outsell, Inc. analysis finds that Anteriad is now a serious data and analytics contender for major B2B marketers.

“Scooping up one of our 10 to Watch companies shows Anteriad’s seriousness in bringing to market an integrated B2B data, platform, and services offering as it evolves into a B2B Martech solution provider,” notes Randy Giusto, VP and Lead Analyst – Media and Marketing Strategist, Outsell, Inc. “Anteriad jumps the chasm further from being a data-influenced marketing activities outsourcer to becoming a full-funnel, data-driven marketing intelligence solution.”

Anteriad now provides B2B marketing leaders with a comprehensive offering including:

  • B2B Data: One of the most comprehensive, rich, and privacy compliant B2B-focused databases available in the marketplace today
  • Intelligence and Analytics: Data and identity management, custom audience, and targeting
  • Customer Acquisition: Customer acquisition, engagement, retention, optimization, audience targeting, persona development
  • Marketing Technology: Database creation, data integration, hygiene services
  • Performance Marketing: Demand generation, lead development, ABM, digital marketing

With Anteriad, Anteriad has doubled the size of the company. According to Outsell, Inc., the deal “scratched multiple itches,” including giving Anteriad more intent data, an identity graph, cloud platform, and broader services. Anteriad now boasts a robust offering for B2B marketing leaders and has further growth plans that put the company on the map next to major enterprise contenders.

“With a leading B2B ABM SaaS solution including 80 million contacts and deep integrations with major players in the ecosystem, Anteriad further builds out our full-funnel offering. From here, we’re continuing to grow through innovation from our combined data and technology teams” said Rob Sanchez, CEO at Anteriad. “We’re thrilled to have Outsell, Inc. recognize our further evolution in the B2B marketing space.”

Read the article in full here.

About Outsell, Inc.

Outsell, Inc. is the leading research and advisory firm serving executives operating in the data, information, and analytics economy. Our solutions leverage proprietary data, leading industry analysts, thriving peer-to-peer communities, and a network of partner SMEs, all operating in a platform ecosystem. Through deep relationships, we ensure that our clients make smart decisions about their strategy, competition, markets, operating best practices, and M&A. We stand by our work 100%, guarantee results, and are fanatical about our clients’ success. More information on Outsell, Inc can be found at

About Anteriad

Anteriad is the leading provider of B2B marketing solutions for blue-chip brands including IBM, Microsoft, and Cisco. Marketers choose Anteriad for their full-funnel ABM and demand generation platform, world-class data and analytics, and omnichannel performance marketing. Anteriad drives meaningful growth for customers by combining the technology and expertise B2B marketers need to win in today’s competitive market. Learn more at