Anteriad Announces Record Year for Growth and Revenue Milestones. Company Expands Customer Advisory Committee

Posted March 4, 2020

Anteriad Announces Record Year for Growth and Revenue Milestones. Company Expands Customer Advisory Committee

Posted March 4, 2020

Anteriad ends 2019 with 25 consecutive profitable quarters and international revenue growth of 111 percent over 2018

PRINCETON, NJ, March 4, 2020 – Anteriad (formerly True Influence, powered by MeritB2B), the technology leader of intent-based marketing, sales and demand generation solutions, today announced substantial financial and growth milestones realized both in the U.S. and internationally. Additionally, the company has expanded its Customer Advisory Committee to broaden the specialized knowledge and perspective they provide to Anteriad.

In 2019, Anteriad succeeded in showing continued growth and financial accomplishments. Key highlights from this year include:

  • Increased year-over-year revenue in 2019 by 31 percent from 2018.
  • Accomplished 25 consecutive quarters of profitability.
  • Saw a 39 percent increase in gross profit.
  • Added 143 new customers during 2019, with 20 customers more than doubling their Anteriad purchases over 2018.
  • Experienced a 111 percent international revenue growth over 2018.

To support the growth and milestones achieved, Anteriad made significant enhancements to its solutions in 2019, including:

  • Created the Anteriad Marketing Cloud to enable customers to see their demand generation and sales efforts within an integrated marketing platform.
    • Includes data, platform components and Anteriad solutions.
    • Platform features five technical modules – Identity Graph Triangulation™, Anteriad Relevance Engine®; TripleCheck® contact record verification, bi-directional cloud integration into MAPs and CRMs; and Software-as-a-Service.
    • Includes Anteriad IntentBase®, DisplayBase®, ActiveBase®, PersonaBase®, AppointmentBase®, and InsightBase®.
  • Developed the Anteriad Identify Graph Triangulation™ creating an intent contact graph that includes the touchpoints of physical, web/browser, email, e-commerce, device ID’s and mobile telephone numbers, social media, name, email address and social handle, and transactional – customer ID.
  • Upgraded Anteriad Relevance Engine® with more advanced analytics to include Artificial Intelligence and Natural Language Processing.

Anteriad Customer Advisory Committee

The Anteriad Customer Advisory Committee is a collection of Anteriad customers who bring knowledge and skills in the digital demand market, strengthening the knowledge of the Anteriad team. The Advisory Committee serves to make recommendations and provide key information and materials by identifying overall industry trends, identifying solution needs, assisting in the identification of new solution requirements and recommendations, Beta testing new solutions, providing case studies, identifying solution needs, and reviewing market messaging.

The Customer Advisory Committee members are from the following companies:

  • Adobe
  • Imprivata
  • Charter Spectrum
  • SAP
  • Rabinovici Agency
  • NEC
  • OpenText
  • Delphix
  • The Channel Company
  • MRM McCann Agency
  • SAS
  • Everise

About Anteriad

Anteriad is the leading provider of B2B marketing solutions for blue-chip brands including IBM, Microsoft, and Cisco. Marketers choose Anteriad for their full-funnel ABM and demand generation platform, world-class data and analytics, and omnichannel performance marketing. Anteriad drives meaningful growth for customers by combining the technology and expertise B2B marketers need to win in today’s competitive market. Learn more at