Anteriad and Lotame Partner to Drive Programmatic Display for B2B Marketers

Posted March 10, 2021

Anteriad and Lotame Partner to Drive Programmatic Display for B2B Marketers

Posted March 10, 2021

PRINCETON, NJ, March 10, 2021 – Anteriad (formerly True Influence, powered by MeritB2B), the technology leader of data-based sales and marketing solutions, today announced a partnership with Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising. Under the new partnership, Anteriad will be providing access to its data for Lotame customers to use for programmatic display advertising through the Lotame Data Exchange (LDX), the world’s largest second- and third-party data marketplace.

“We recognize the importance of optimizing accurate data to successfully target and engage B2B buyers through programmatic display advertising,” said Brian Giese, CEO of Anteriad. “Partnering with Lotame allows us to extend our network of potential customers by making our data more accessible.”

LDX gives buyers direct access to hundreds of premium sellers with high-quality, custom fit second-party data as well as Lotame’s global third-party data marketplace. The marketplace provides instant access to thousands of pre-packaged and custom audience segments, built to drive digital media into programmatic destinations around the world.

“As we’ve seen, not all data is created equal. For B2B marketers, in particular, the quality of data can make or break their sales and marketing success,” said Ed Leahy, Senior Director, Data Solutions, Lotame. “Partnering with Anteriad gives us the confidence that we are providing a trusted source of accurate data to marketers, agencies and media companies for successful programmatic campaigns.”

Anteriad supplies high-quality data that provides total market and reach analysis, engagement reporting, and campaign performance forecasting. The company uses a three-pronged process of proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records are delivered. It starts with an Identity Graph Triangulation™ where records are matched to build a cohesive, omnichannel view of individual customers. These customer records are then analyzed by the Anteriad Relevance Engine™, where advanced intent monitoring analytics using natural language processing, machine learning, and artificial intelligence examine behaviors that identify billions of intent signals to get a clear picture of the total active market (TAM) for specific products and solutions. Each contact record is built with unprecedented speed and accuracy and is TripleCheck® validated to ensure all information is 100 percent correct and guaranteed.

About Lotame

Lotame is the leading provider of data enrichment solutions for global enterprises. Our connected and patented data technologies, curated second- and third-party data exchanges, and high-touch customer service make us the trusted choice for marketers, agencies and media companies that want to build a panoramic view of their customers and activate across the cookieless web, mobile app and OTT environments. Lotame serves its global clients with offices in New York City, Columbia MD, Argentina, London, Mumbai, Singapore and Sydney. Learn more at

Lotame and related logos are registered trademarks or trademarks owned by Lotame Solutions, Inc. in the U.S. and/or other countries. All Rights Reserved. All other trademarks and trade names are properties of their respective owners.

About Anteriad

Anteriad is the leading provider of B2B marketing solutions for blue-chip brands including IBM, Microsoft, and Cisco. Marketers choose Anteriad for their full-funnel ABM and demand generation platform, world-class data and analytics, and omnichannel performance marketing. Anteriad drives meaningful growth for customers by combining the technology and expertise B2B marketers need to win in today’s competitive market. Learn more at