Anteriad Acquires Compass Marketing to Expand B2B Data Offerings

Posted January 5, 2020

Anteriad Acquires Compass Marketing to Expand B2B Data Offerings

Posted January 5, 2020

(RYE BROOK, NY – Effective January 2, 2020) – Anteriad (formerly MeritB2B), announced today that it has acquired Compass Marketing Solutions, the leader in identifying, compiling and verifying business data in the US and Canada. This deal is the first acquisition by Anteriad since it partnered with Denver-based middle market private equity firm, Mountaingate Capital, in May 2019 for the purpose of aggressively expanding its data and services offering to better serve clients in the B2B marketplace.

This acquisition of Compass by the leading provider of B2B data and performance marketing solutions, Anteriad, expands the depth and breadth of Anteriad’s B2B data solutions and offers its enterprise technology and B2B clients more comprehensive and targeted data intelligence across channels. Compass adds a group of talented B2B data industry experts to Anteriad’s team, including company founders John Hartmann and Todd Love, who will be joining the management team as Senior Vice Presidents.

Compass, a data-driven organization, was founded on the principles of building data sets that are unique to the marketplace and that offer expanded, high-quality data coverage for integration in online and offline environments. Their current solutions are highly complementary to Anteriad’s offerings and provide additional scale for Anteriad’s existing B2B data solutions, new product capabilities, as well as expanded and enhanced intelligence for analytics and insights solutions.

“I’m excited that Anteriad recognizes the dedication that the Compass team has delivered in providing high quality data and integration across platforms. We feel that Compass aligns perfectly with Anteriad’s leadership in B2B data and solutions-focused client engagements,” said Todd Love, Partner at Compass. “Data continues to drive intelligence and innovation in the B2B marketing landscape and we are eager to begin this next chapter to better serve all of the clients of our new combined company.”

Rob Sanchez, CEO of Anteriad added, “High quality and unique B2B data and delivery is vital to the strategic vision of Anteriad and service to our clients. This acquisition adds a great new dimension to our capabilities and our commitment to meeting our client needs in an evolving marketplace. We are looking forward to welcoming the data expertise of John Hartman and Todd Love to our management team. Their focus in the B2B space allows for a number of synergies, new product offerings and broadens our ability to serve our clients.”

Anteriad, based in Rye Brook, NY, is the leading provider of B2B marketing solutions for blue-chip brands including IBM, Microsoft, and Cisco. Marketers choose Anteriad for their full-funnel ABM and demand generation platform, world-class data and analytics, and omnichannel performance marketing. Anteriad drives meaningful growth for customers by combining the technology and expertise B2B marketers need to win in today’s competitive market. Learn more at www.anteriad.com.

Compass Marketing Solutions, based in Lincoln, NE, is an industry leader in providing highly accurate and targeted sales and marketing information and integration for both businesses and consumers. The organization applies a data driven approach in both offline and online environments.