How SEM Produces Incremental Revenue for B2B Marketers

Posted February 4, 2021

How SEM Produces Incremental Revenue for B2B Marketers

Posted February 4, 2021


The B2B customer journey is a long and complex one with only some measurable actions contributing to half the picture. It’s up to the marketer to create proof points that demonstrate the real power of search, and that includes better customer journey mapping, attribution models and better testing.

You can read more in Andrew’s article published on Advertising Week: How SEM Produces Incremental Revenue for B2B Marketers