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Marketing Cloud

What IS Lead Nurturing? And What IS IT NOT?

Lead nurturing is a really misunderstood topic in marketing today. In fact, most marketers don’t understand what it IS and what it IS NOT at all. So, here we go. […]

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Press Coverage

Does “Pay for Performance” Lead Generation Really Work?

Pay for performance lead generation, on the surface, is an appealing notion. The idea of selecting an outsourced agency to do your telemarketing for you—and only pay them for the […]

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Press Coverage

10 Tips for Writing a Good Subject Line

If only I had a dollar for every time I got this email marketing question, (then I’d be retired and golfing) : “How do I write subject lines that will […]

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Marketing Cloud

The Email Deliverability Consultant: Email’s Lone Ranger.

There is a growing subculture emerging in email marketing, a narrow one built around the role of the Email Deliverability consultant. These email folk heroes often hold silver bullets that dramatically alleviate […]

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Marketing Cloud

How Sales and Marketing Define a “Lead”

One of the many healthy side effects of introducing a marketing automation system is the updating of definitions for each stage of the sales and marketing pipeline. The definitions of […]

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Resources

Five Areas To Improve Sales Potential

Its a safe bet that many companies have made New Year’s resolutions to increase revenue streams and sales potential as so many companies, large and small, were hit hard in […]

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