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Anteriad Marketing Cloud

Behavioral Targeting with Intent Signals

B2B Behavioral Targeting with Intent (Signals) Old martial arts masters are often able to dominate younger opponents by leveraging their experience to read the intent of their energetic foes and […]

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Anteriad Marketing Cloud

Enhancing Email Campaigns With Intent Data

An Interview With Shepherd Smith, VP of Marketing, Anteriad B2B organizations are taking a more data-driven approach to every aspect of their marketing initiatives, including the email channel. When intent […]

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Anteriad Marketing Cloud

Can Intent Data Build Better Marketing Campaigns?

Why do you welcome some ads more than others? Odds are become some are just more meaningful and relevant. And providing that kind of relevant marketing hinges on understanding the […]

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Anteriad Marketing Cloud

A Connected Generation Is Modifying The B2B Playing Field

By Zachary Smith. As 20- and 30-somethings progress in their careers, a natural course of events brings a fresh perspective, optimism and innovation. Include concepts that are based on the […]

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Data

Data Quality: Looking Beyond Vendor Promises

By David M. Raab, Raab Associates. With billions of data points generated daily by potential buyers, it’s easy to believe that technology can identify a prospect’s interest and intent as […]

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Resources

Re-Branding 101: What To Do when Image Is No Longer Competitive

By Zachary Smith. When Microsoft announced last week it was phasing out Internet Explorer, it came as no surprise to most. Upon the story breaking, tech writers and bloggers had […]

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Anteriad Marketing Cloud

A GIF for B2B Marketing?

By Zachary Smith. When a still piece of onscreen art won’t convey the brand completely, some creative thinkers looked to the past for a concept that is part of lead […]

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Resources

Essential Guide To Better Sales & Marketing Collaboration

By David M. Raab, Raab Associates. In my whitepaper, “Bridging the Gap from Marketing to Sales,” that Anteriad recently published, I describe how companies can be sure that sales departments take […]

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