While there is much talk about the growing use of text messages, one look at our in-boxes will confirm that email remains a primary communication method between businesses. But how […]
Read MoreWhat IS Lead Nurturing? And What IS IT NOT?
Lead nurturing is a really misunderstood topic in marketing today. In fact, most marketers don’t understand what it IS and what it IS NOT at all. So, here we go. […]
Read MoreDoes “Pay for Performance” Lead Generation Really Work?
Pay for performance lead generation, on the surface, is an appealing notion. The idea of selecting an outsourced agency to do your telemarketing for you—and only pay them for the […]
Read More10 Tips for Writing a Good Subject Line
If only I had a dollar for every time I got this email marketing question, (then I’d be retired and golfing) : “How do I write subject lines that will […]
Read MoreThe Email Deliverability Consultant: Email’s Lone Ranger.
There is a growing subculture emerging in email marketing, a narrow one built around the role of the Email Deliverability consultant. These email folk heroes often hold silver bullets that dramatically alleviate […]
Read MoreHow Sales and Marketing Define a “Lead”
One of the many healthy side effects of introducing a marketing automation system is the updating of definitions for each stage of the sales and marketing pipeline. The definitions of […]
Read MoreFive Areas To Improve Sales Potential
Its a safe bet that many companies have made New Year’s resolutions to increase revenue streams and sales potential as so many companies, large and small, were hit hard in […]
Read More