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Marketing Cloud

Real-time Marketing Intelligence Takes Lead-Gen to the Next Level

Traditional lead generation tools give marketers a snapshot of a potential client’s interest at a specific point in time. The fact that a mid-level level manager at a North American […]

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Marketing Cloud

Brian Giese, CEO of Anteriad interviewed by Portfolio.com

While there is much talk about the growing use of text messages, one look at our in-boxes will confirm that email remains a primary communication method between businesses. But how […]

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Press Coverage

The Top 5 (ok 6) Data Mistakes that Marketers Make

Marketing databases allow sales and marketing to reach customers and nurture relationships more effectively (and efficiently). If they are designed properly and used correctly, they are the “secret sauce”. Unfortunately, […]

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Marketing Cloud

What IS Lead Nurturing? And What IS IT NOT?

Lead nurturing is a really misunderstood topic in marketing today. In fact, most marketers don’t understand what it IS and what it IS NOT at all. So, here we go. […]

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Press Coverage

Does “Pay for Performance” Lead Generation Really Work?

Pay for performance lead generation, on the surface, is an appealing notion. The idea of selecting an outsourced agency to do your telemarketing for you—and only pay them for the […]

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Press Coverage

10 Tips for Writing a Good Subject Line

If only I had a dollar for every time I got this email marketing question, (then I’d be retired and golfing) : “How do I write subject lines that will […]

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Marketing Cloud

The Email Deliverability Consultant: Email’s Lone Ranger.

There is a growing subculture emerging in email marketing, a narrow one built around the role of the Email Deliverability consultant. These email folk heroes often hold silver bullets that dramatically alleviate […]

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Marketing Cloud

How Sales and Marketing Define a “Lead”

One of the many healthy side effects of introducing a marketing automation system is the updating of definitions for each stage of the sales and marketing pipeline. The definitions of […]

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