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Anteriad Marketing Cloud

Effective Customer Communication Begins With A Strategy

The customer experience (CX) delivered today is the key competitive differentiator, and must be at the forefront of all marketing and sales customer communication strategies. Do you really know your […]

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Anteriad Marketing Cloud

5 Ways Fact-Based Marketing Helps You Identify Your Best Prospects

Cause-based marketing – which tells potential consumers your company story through your stance on trending issues – is especially important in today’s political climate, and the right campaign can help […]

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Anteriad Marketing Cloud

Companies Shift Focus from Tech to Data

Data is the double helix of marketing DNA –it holds all of the information that allows our businesses to grow. We are not able to function without data in this […]

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Anteriad Marketing Cloud

Intent Monitoring: A Fact-Based, Not Predictive, B2B Marketing Solution

At a recent SiriusDecisions forum, held at Cambridge, Mass., Kerry Cunningham and Matt Senatore unpacked “The Role of Predictive Analytics for Demand Creation and Account-Based Marketing.” ABM and predictive analytics […]

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Anteriad Marketing Cloud

Are you the One in 10 Marketer Not Using Data?

Effective marketers are those who have embraced the power of data to measure their efforts to improve their targeting. Marketers are using a range of complex data techniques. They are […]

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Anteriad Marketing Cloud

ABM: A Misunderstood Marketing Strategy?

Lewis Fein, a marketing expert who contributes to the newly-branded HuffPost, again turned to Anteriad to explore the importance of account-based marketing, an invaluable asset that gives companies real insight […]

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Anteriad Marketing Cloud

How Data As A Service (DaaS) Figures In Your Lead Generation

Without Big Data you are a solo yachtsman without a compass trying to navigate across an ocean of information. You know there are resources to help you sail full mast […]

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Anteriad Marketing Cloud

Three Myths CEO’s Believe About Account Based Marketing

Account-Based Marketing (ABM) is now a staple in B2B marketing. Recent technology allows for massive pipeline growth, better customer engagement and of course, higher ROI. But there is nothing new […]

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