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Data

The Marketer’s Guide to Customer Data Platforms (CDPs) 

Customer Data Platforms (CDPs) are gaining popularity with marketing teams. But what are they? Why are people using them? How are they different than what you already have in your […]

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B2B Digital Marketing

Laser-Focused on Delivering B2B Solutions

Rob Sanchez, CEO of Anteriad – We are excited to announce that Anteriad’s Marketing Cloud has been named a winner of the Product of the Year in the 2022 Sales […]

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Account Based Marketing

Why Is ABM Important? 

More than 100 years ago, retail magnate John Wanamaker was famously quoted saying, “Half my advertising spend is wasted; the trouble is, I don’t know which half.”  A century later, […]

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Account Based Marketing

How to Start Using Buying Groups 

In our last blog (B2B Buying Groups: What You Should Know), we discussed the importance of marketing to buying groups to help drive your bottom line. Simply put, understanding the […]

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B2B Digital Marketing

Learn How OpenText Has Earned 6X ROI to Take The Lead In Their Market 

We recently had the pleasure of hosting our client OpenText on stage at this year’s Forrester B2B Marketing Summit to discuss five years of our successful partnership. Since the start […]

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Leadership Thoughts

B2B Buying Groups: What You Should Know 

The way companies make buying decisions has changed over the last decade. Gone are the days of one person making a decision and writing a check.  For better or worse, […]

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Anteriad Marketing Cloud

Choosing an Intent Data Provider: 6 Questions to Ask Before You Buy

While intent monitoring is still a relatively new field, more B2B organizations are coming around to its unique benefits. In SiriusDecisions’ 2017 State of Account-Based Marketing Study, 33 percent of […]

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Anteriad Marketing Cloud

Use Intent Data for Alignment in Account-Based Marketing

With RK Maniyani, Chief Technology Officer, Anteriad. Sales and marketing alignment are a core principle of account-based marketing (ABM). Successful ABM programs align B2B marketing lead generation with sales coverage […]

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