We spent a whirlwind couple of days in Austin at the beginning of the month for the 2023 Forrester B2B Summit. Our team gained incredible insight and had a lot of fun connecting with our B2B marketing peers in person. Now that I’ve had a moment to take a breath and revisit my event notes, here are 6 of my key takeaways from the Forrester B2B Summit:
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4 Tips to Get Started With Programmatic Advertising
Programmatic advertising fits right into your integrated digital campaign, along with other programs like email campaigns and content syndication, to support your overall demand generation strategy. Whether you’re just getting started or looking to get more from your current strategy, this crash course will quickly give you the foundation you need to be successful.
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Do you need to pivot your B2B demand generation strategy?
We’re about halfway through the year—a time when many marketers step back and really take stock of how they’re performing. So, how’s it going? If you aren’t sure exactly what you should be looking at or how you can strengthen your strategy going into the second half of the year, we’re here to help.
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Boost Engagement with these Account-Based Marketing Tactics
There’s a lot of buzz around account-based marketing (ABM). It can be a shining star among B2B strategies for boosting buyer engagement. Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set yourself up for success. Well, you’re in luck — we’ve collected a list of ABM practices you can start implementing today.
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Anteriad Named a Strong Performer for Intent Data Capabilities
It has been a busy time here at Anteriad as we push into Q2 propelled by last month’s acquisition of BNZSA and continuing to expand our global footprint and build the highest quality solutions for B2B marketers worldwide. This month we received recognition around our intent data.
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4 Reasons to Use B2B Marketing Managed Services
While B2B marketers are used to wearing many hats—our recent research shows marketers are feeling spread thin under mounting pressure. They need to do more—often with less—to move the needle and show their impact. So, many turn to solutions providers for in-depth data and services to support their strategies or outsource certain marketing functions. These solutions range from self-service to fully managed services.
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Maximize B2B Content Syndication with Intent Data Providers
Intent data is a powerful tool with a wide range of uses. Knowing what your audience is interested in can be a game changer across all of your marketing efforts, including content syndication.
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The Benefits of Buying Group Scoring
Identifying and nurturing high-quality leads is key to driving growth and revenue for marketing. However, basic lead scoring models may not be enough to accurately capture the complexities of the modern B2B buying process. That’s where buying group scoring comes in.
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How to Drive Revenue: Takeaways from High-Growth B2B Marketers
As marketers continue to navigate an uncertain economic landscape, one thing is clear: successful data strategies to build and convert B2B audiences are more important than ever. In our new […]
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