The B2B marketing landscape is undergoing a significant transformation. From the way where we reach our customers to how they make purchase decisions, everything we B2B marketers do is evolving because B2B buyers are bringing their consumer buying behaviors to work.
We recently partnered with the Winterberry Group to dive into what’s driving this transformation and how B2B marketers are responding.
B2B marketers have so many options to choose from – different types of data, activation channels, technology partners, marketing strategies, measurement techniques and more. When faced with so many different options, it’s important to be able to recognize what really works in order to create a winning formula.Read More
Are you using buying groups? If you aren’t yet reaping the benefits of this effective strategy, now is the time to start progressing your audience identification and activation approach.
Identifying B2B buying groups lets you better target, reach, and track the engagement of the people (yes, people not just one person) who matter at your target companies. There are many ways to identify the buying groups in your audience. Using intent data can help you simplify the process and give you deeper insight along the way.
Personalized B2B marketing is picking up steam and has become standard B2B practice. With the consumerization of B2B marketing, B2B buyers now expect brands to personalize even their early interactions. In the recent Winterberry Group research study, 51% of marketers recognized that personalization is becoming more important in content and media consumption for B2B customers.Read More
B2B marketers increasingly rely on programmatic advertising strategies to drive positive business outcomes. Programmatic ad spend has increased exponentially, accounting for over 90%of all digital display ads in 2022. If your brand is running programmatic advertising (or considering running these ads), here are a few key considerations to keep in mind.Read More
From speaking engagements at conferences to insightful reports and customer events, June has been a month filled with valuable insights and actionable strategies.Read More
We spent a whirlwind couple of days in Austin at the beginning of the month for the 2023 Forrester B2B Summit. Our team gained incredible insight and had a lot of fun connecting with our B2B marketing peers in person. Now that I’ve had a moment to take a breath and revisit my event notes, here are 6 of my key takeaways from the Forrester B2B Summit:Read More
Programmatic advertising fits right into your integrated digital campaign, along with other programs like email campaigns and content syndication, to support your overall demand generation strategy. Whether you’re just getting started or looking to get more from your current strategy, this crash course will quickly give you the foundation you need to be successful.Read More
We’re about halfway through the year—a time when many marketers step back and really take stock of how they’re performing. So, how’s it going? If you aren’t sure exactly what you should be looking at or how you can strengthen your strategy going into the second half of the year, we’re here to help.Read More