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Data

Data Driven Marketing: What It Is and Why It’s So Effective

Data Driven marketing works. But you don’t have to take our word for it. The underlying principle of data driven marketing is that your data should speak for itself – […]

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Data

The Top 5 (ok 6) Data Mistakes that Marketers Make

Databases allow sales and marketing to reach customers and nurture relationships more effectively (and efficiently). If they’re designed properly and used correctly, they are the marketing “secret sauce.” Unfortunately, this […]

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Data

The Success of a Marketing Campaign Relies on Data 

Rob Sanchez, CEO of Anteriad – With the arrival of fall, many B2B marketers get serious about budgeting and strategy for the coming year. In 2023, data is a priority. […]

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B2B Digital Marketing

2022 Marketing Trends: UK vs. US

Over the summer, we worked with Ascend2 to survey more than 300 marketing professionals across the United States and the United Kingdom. For the most part, the landscape was very similar on both sides of the Atlantic. A deeper, dive, however …

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Data

How to Conduct a Data Audit

Data. The backbone for strategies and campaigns. For your marketing to be data-driven, your data must be validated. Your single source of truth identified.  Ben Grossman, Chief Strategy Officer at […]

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Account Based Marketing

3 Ways to Spark Creativity: Demand Generation Edition 

Driving demand may seem like it’s all about the numbers, but creativity is often the ingredient that takes it the extra mile. Every year, half of the viewing audience at […]

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B2B Digital Marketing

SEO Tips to Help You Get in Front 

SEO is a hot topic right now.   A quick Google search for “search engine optimization” will give you about 344 million results. Using the more common acronym “SEO” renders 1.3 […]

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B2B Digital Marketing

Inc. 5000 Ranks Anteriad Among America’s Fastest Growing Companies

By Rob Sanchez, CEO of Anteriad Anteriad has made the 2022 Inc. 5000 List! Our sustained growth is a direct result of our fantastic customers, who choose our B2B marketing […]

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