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Get in Front, Austin

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Get in Front, Austin

Tuesday, June 13

Anteriad presents Get in Front, Austin, on June 13th at the Austin Marriott Downtown.

Attendees can expect thought-provoking presentations and open discussions on topics that greatly impact B2B growth. From intent as a funnel driver, to realistic use cases that effectively measure ROI, attendees will gain insights and deeper understanding on the marketing tactics and strategies that will make them a data hero. Plus, opportunity for networking and idea exchange with marketing peers.

See who we have lined up to speak!

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[360 Demand: A holistic approach to modern B2B Demand Generation] Jonathan Rosenfeld, Director of Campaigns at Sauce Labs, will show us how to leverage an omnichannel approach to drive qualified opportunities and pipeline. “360 Demand” will go in-depth on budgeting, channel mix, list building, marketing and advertising technology, and how to best partner with Product Marketing and Sales Development for success.

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[Leveraging Data: How to Sharpen Your Scoring Model and Increase Lead Velocity] Getting leads into the funnel is one thing – progressing them down is another. Carissa McCall, Director of Marketing Operations at Anteriad, will detail how data enrichment and employing intent helps keep focus on in-market buyers and encourages faster transition from lead to customer.

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[Post Funnel Review: Analytics that Inform] Your lead made it through the funnel – GREAT! This is where the real intelligence gathering happens. Maria Jaime, VP of Analytics at Anteriad, dives into customer value, differentiating indicators, and how post-funnel insights impact future campaigns and optimize potential for new revenue opportunities.
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[The Emergence of the B2B Data Hero and What Sets Them Apart] Anteriad newly released 2023 Marketing Data Impact Report surveyed B2B Marketers goals and data strategies. Dee Blohm, SVP Corporate Marketing at Anteriad, will share the challenges they’re facing and reveal a group of respondents who show better, consistent results that are truly impacting pipeline. She’ll share what sets them apart as Data Heroes and how you can be one too – no capes required!

More speakers to be announced soon!

Get in Front, Austin will starts with lunch at noon and is followed by our afternoon program. We wrap up with a cocktail reception at the hotel’s rooftop lounge, Zanzibar. Discounted accommodations are available to our registered attendees.

Stay tuned for the agenda.

If you would like to learn more about this event and attend, please reach out to your Anteriad sales rep.