Recently, we’ve heard a lot of news about Artificial Intelligence (AI) and its expanded use cases. Its application in search engines, like the Bing AI integration, is a particularly interesting […]
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Search and Pay-per-Click
SEO Best Practices to Drive Traffic and Conversions
Search Engine Optimization (SEO) is an important part of your marketing strategy. Ignore it and you’re potentially missing out on getting in front of a segment of possible customers. But […]
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Intelligence + Analytics
4 Signs You May Be Suffering from Must-Increase-SEM-Budget Syndrome
What do we want? Increased Budget! When do we want it? Now! Of course, we do. However, one common issue management faces – no matter the department – is a […]
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Search and Pay-per-Click
Call it a Comeback: Reconsidering Bing for Paid Search
Remember Bing Ads? It is okay if you said no. Previously thought of as the black sheep of the online paid advertising world, Bing Ads have been trying to shake […]
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