By Zachary Smith. As 20- and 30-somethings progress in their careers, a natural course of events brings a fresh perspective, optimism and innovation. Include concepts that are based on the […]
Read MoreA GIF for B2B Marketing?
By Zachary Smith. When a still piece of onscreen art won’t convey the brand completely, some creative thinkers looked to the past for a concept that is part of lead […]
Read MoreB2B lead generation handbook excerpt
Although most campaigns should be razor focused toward one thinly-sliced demographic, in reality, this probably means you’re selling to multiple types within that demographic – the committee. That committee could […]
Read MoreBusiness Briefs Relevance Engine
Intelligently link yourself with your next customer. At Anteriad™, we believe that email advertising is central to our digital economy as it helps support the free online content we have […]
Read MoreReal-time Marketing Intelligence Takes Lead-Gen to the Next Level
Traditional lead generation tools give marketers a snapshot of a potential client’s interest at a specific point in time. The fact that a mid-level level manager at a North American […]
Read MoreWhat IS Lead Nurturing? And What IS IT NOT?
Lead nurturing is a really misunderstood topic in marketing today. In fact, most marketers don’t understand what it IS and what it IS NOT at all. So, here we go. […]
Read MoreThe Email Deliverability Consultant: Email’s Lone Ranger.
There is a growing subculture emerging in email marketing, a narrow one built around the role of the Email Deliverability consultant. These email folk heroes often hold silver bullets that dramatically alleviate […]
Read MoreHow Sales and Marketing Define a “Lead”
One of the many healthy side effects of introducing a marketing automation system is the updating of definitions for each stage of the sales and marketing pipeline. The definitions of […]
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