Enqueued CSS Stylesheets

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Anteriad Marketing Cloud

A GIF for B2B Marketing?

By Zachary Smith. When a still piece of onscreen art won’t convey the brand completely, some creative thinkers looked to the past for a concept that is part of lead […]

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Anteriad Marketing Cloud

B2B lead generation handbook excerpt

Although most campaigns should be razor focused toward one thinly-sliced demographic, in reality, this probably means you’re selling to multiple types within that demographic – the committee. That committee could […]

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Anteriad Marketing Cloud

Business Briefs Relevance Engine

Intelligently link yourself with your next customer. At Anteriad™, we believe that email advertising is central to our digital economy as it helps support the free online content we have […]

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Anteriad Marketing Cloud

Real-time Marketing Intelligence Takes Lead-Gen to the Next Level

Traditional lead generation tools give marketers a snapshot of a potential client’s interest at a specific point in time. The fact that a mid-level level manager at a North American […]

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Anteriad Marketing Cloud

What IS Lead Nurturing? And What IS IT NOT?

Lead nurturing is a really misunderstood topic in marketing today. In fact, most marketers don’t understand what it IS and what it IS NOT at all. So, here we go. […]

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Anteriad Marketing Cloud

The Email Deliverability Consultant: Email’s Lone Ranger.

There is a growing subculture emerging in email marketing, a narrow one built around the role of the Email Deliverability consultant. These email folk heroes often hold silver bullets that dramatically alleviate […]

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Anteriad Marketing Cloud

How Sales and Marketing Define a “Lead”

One of the many healthy side effects of introducing a marketing automation system is the updating of definitions for each stage of the sales and marketing pipeline. The definitions of […]

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