The B2B lead generation landscape has been evolving at a rapid pace over the last eight years. We are witnessing a dynamic change in purchaser’s behaviors and expectations. Marketers have […]
Read MoreData Is Marketing’s Most Powerful Weapon – If We Use It Correctly
With Tricia Wiles Ruiz, Creative Content Manager, Anteriad If you are just turning over “qualified” leads to sales, then you’re doing only about 80 percent of what it takes to […]
Read MoreMajor Intent Data Benchmarks & Best Practices to Apply In 2022
Which intent data practices have you applied in recent years, and did they bring success? How large of a role does intent data play within your company’s marketing strategy? According […]
Read MoreIntent Empowers You to Prioritize Accounts and Find New, Fast Opportunities for Revenue
With Terry Arnold, Vice President, Marketing, Anteriad B2B sellers always look for ways to hit or exceed their revenue numbers quickly. The money is out there, but you have to […]
Read MoreDon’t Fall For These Top 4 Demand Gen Myths
Have you fallen for any demand generation myths over the years, or have you heard of businesses that have made poor choices based on believing different myths? Unfortunately, many demand […]
Read MoreIdentity Graphs: Responsible For Powering a Real-Time B2B Marketing Experience
Did you know that by 2025, 80 percent of B2B sales interactions will begin online? Nowadays, multiple devices are used by buyers to interact with a specific website or to […]
Read MoreIdentity Graph: What Is It & Why Should You Care?
Did you know that in 2020, the total volume of data generated, collected, copied, and consumed globally was a whopping 64.2 zettabytes? According to Accenture research findings, with the transaction […]
Read MoreSimplicity, Data Quality Will Be Focus of Tight 2022 Martech Budgets
With RK Maniyani, Chief Technology Officer, Anteriad Technology is always a major line item in B2B marketing budgets. CMOs are consistently on the lookout for new systems and tools to […]
Read MoreTop 5 Hacks to Successfully and Effectively Improve Data Quality
How would you best describe the use of data in the B2B world? Some say that data is fuel for a company that strategically plans and makes the right decisions. […]
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