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Data

Data Is Marketing’s Most Powerful Weapon – If We Use It Correctly

With Tricia Wiles Ruiz, Creative Content Manager, Anteriad If you are just turning over “qualified” leads to sales, then you’re doing only about 80 percent of what it takes to […]

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Data

Major Intent Data Benchmarks & Best Practices to Apply In 2022

Which intent data practices have you applied in recent years, and did they bring success? How large of a role does intent data play within your company’s marketing strategy? According […]

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Data

Intent Empowers You to Prioritize Accounts and Find New, Fast Opportunities for Revenue

With Terry Arnold, Vice President, Marketing, Anteriad B2B sellers always look for ways to hit or exceed their revenue numbers quickly. The money is out there, but you have to […]

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Data

Don’t Fall For These Top 4 Demand Gen Myths

Have you fallen for any demand generation myths over the years, or have you heard of businesses that have made poor choices based on believing different myths? Unfortunately, many demand […]

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Data

Identity Graphs: Responsible For Powering a Real-Time B2B Marketing Experience

Did you know that by 2025, 80 percent of B2B sales interactions will begin online? Nowadays, multiple devices are used by buyers to interact with a specific website or to […]

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Data

Identity Graph: What Is It & Why Should You Care?

Did you know that in 2020, the total volume of data generated, collected, copied, and consumed globally was a whopping 64.2 zettabytes? According to Accenture research findings, with the transaction […]

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Data

Simplicity, Data Quality Will Be Focus of Tight 2022 Martech Budgets

With RK Maniyani, Chief Technology Officer, Anteriad Technology is always a major line item in B2B marketing budgets. CMOs are consistently on the lookout for new systems and tools to […]

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Data

Top 5 Hacks to Successfully and Effectively Improve Data Quality

How would you best describe the use of data in the B2B world? Some say that data is fuel for a company that strategically plans and makes the right decisions. […]

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