Data Driven marketing works. But you don’t have to take our word for it. The underlying principle of data driven marketing is that your data should speak for itself – […]
Read MoreThe Top 5 (ok 6) Data Mistakes that Marketers Make
Databases allow sales and marketing to reach customers and nurture relationships more effectively (and efficiently). If they’re designed properly and used correctly, they are the marketing “secret sauce.” Unfortunately, this […]
Read MoreThe Success of a Marketing Campaign Relies on Data
Rob Sanchez, CEO of Anteriad – With the arrival of fall, many B2B marketers get serious about budgeting and strategy for the coming year. In 2023, data is a priority. […]
Read MoreHow to Conduct a Data Audit
Data. The backbone for strategies and campaigns. For your marketing to be data-driven, your data must be validated. Your single source of truth identified. Ben Grossman, Chief Strategy Officer at […]
Read MoreThe Marketer’s Guide to Customer Data Platforms (CDPs)
Customer Data Platforms (CDPs) are gaining popularity with marketing teams. But what are they? Why are people using them? How are they different than what you already have in your […]
Read MoreHow to Start Using Buying Groups
In our last blog (B2B Buying Groups: What You Should Know), we discussed the importance of marketing to buying groups to help drive your bottom line. Simply put, understanding the […]
Read MoreB2B Buying Groups: What You Should Know
The way companies make buying decisions has changed over the last decade. Gone are the days of one person making a decision and writing a check. For better or worse, […]
Read MoreChoosing an Intent Data Provider: 6 Questions to Ask Before You Buy
While intent monitoring is still a relatively new field, more B2B organizations are coming around to its unique benefits. In SiriusDecisions’ 2017 State of Account-Based Marketing Study, 33 percent of […]
Read MoreThe Pros and Cons of B2B Display Advertising
Before you high dive off the B2B Display Advertising springboard into the deep end of the digital marketing unknown you might need to score its pros and cons. What is B2B […]
Read More