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Anteriad Marketing Cloud

3 ABM Metrics To Make Sense of Today’s Data-Driven Marketing Landscape

As a marketer, you’ve probably noticed that some elements of your job are constant. Human psychology isn’t going to change anytime soon and will always be at the core of […]

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Data

Open API: The Public Gardens of Intent Signal Data?

There’s something about gardens that draws people in. No less a personage than Julius Caesar built extensive private gardens for his own use before he donated them to Rome, the […]

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Anteriad Marketing Cloud

Behavioral Targeting with Intent Signals

B2B Behavioral Targeting with Intent (Signals) Old martial arts masters are often able to dominate younger opponents by leveraging their experience to read the intent of their energetic foes and […]

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Anteriad Marketing Cloud

Enhancing Email Campaigns With Intent Data

An Interview With Shepherd Smith, VP of Marketing, Anteriad B2B organizations are taking a more data-driven approach to every aspect of their marketing initiatives, including the email channel. When intent […]

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Anteriad Marketing Cloud

Can Intent Data Build Better Marketing Campaigns?

Why do you welcome some ads more than others? Odds are become some are just more meaningful and relevant. And providing that kind of relevant marketing hinges on understanding the […]

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Data

Data Quality: Looking Beyond Vendor Promises

By David M. Raab, Raab Associates. With billions of data points generated daily by potential buyers, it’s easy to believe that technology can identify a prospect’s interest and intent as […]

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