Register your interest in the AnteriadIQ charter.
You have a growth objective. Now you need to decide where your next campaign should focus.
Some opportunities may be with existing customers. Others may be with accounts researching your product category, visitors you haven’t identified in your database, or buying-group members you haven’t reached. Investigating those possibilities takes questions, and the first answer often leads to another.
That’s where we’re taking AnteriadIQ™.
Our vision is to help marketers turn growth goals into coordinated go-to-market execution. AnteriadIQ advances that vision by bringing AI reasoning to the work of investigating opportunities and developing campaign audiences. We’re introducing it first through a Customer Data Hub charter program, combining customer information with Anteriad’s B2B database, intent signals, and buying-group intelligence.
The experience is conversational. You ask a marketing question, examine the findings, and follow up as your thinking develops. AnteriadIQ interprets those questions in the context of your products, customer relationships, and campaign objectives, then applies supported analyses to return findings and audiences you can refine.
Consider a campaign for a product line aimed at manufacturers. An investigation could start with accounts showing relevant buying intent, then sharpen with each follow-up:
Which of these accounts already buy from us, and which are new prospects?
Which have visited relevant pages on our website?
Which buying-group roles are we missing, and who should we reach?
You might narrow the audience to a particular segment, examine its purchase patterns, or explore additional prospects beyond your current database. As the findings develop, so can the campaign.
AnteriadIQ is designed to reason over more of each client’s own systems as they are connected to the Customer Data Hub. As those connections are added, the questions can become even more specific to your business. A marketer could look for accounts with a closed-lost opportunity in the past 18 months, leave out companies already talking with the team through website chat, or focus on accounts where three of the four needed buying-group roles are already in the CRM. Each connection gives AnteriadIQ more of your business context to work with.
The useful change is being able to work through those connected questions in a conversation. A finding can lead directly to a follow-up, a different set of criteria, or a more focused audience. You can examine the supporting information as you go and use it to decide where to focus your campaign.
That matters because context changes what makes an opportunity relevant. An account that has purchased one product may represent a different opportunity from a new prospect researching the same category. A buying group for one offer may involve different roles from a buying group for another. Your objectives and customer relationships help give those signals meaning.
Anteriad brings experience on both sides of that work. We build and maintain B2B data and intelligence, prepare customer information through our Customer Data Hubs, and deliver marketing programs. That gives us a practical understanding of the questions marketers need to answer and what it takes to put the findings to use.
Our marketing experts help clients interpret findings and apply them to campaign planning. Campaign delivery can be managed by Anteriad or by the client.
The initial AnteriadIQ charter focuses on investigation and audience development. Automated campaign execution and learning from campaign results are part of our broader development direction. The charter gives clients a way to work through real marketing questions with us and help shape what comes next.
The program is already underway, with clients signed to participate. It is open to consideration for existing Anteriad Customer Data Hub clients and qualified prospects interested in a hub.
Bring us a campaign objective or a growth question you want to explore. We’ll discuss whether the AnteriadIQ charter is a fit.
Register your interest in the AnteriadIQ charter.
Already an Anteriad client? Contact your account team.