When our customers see the power of data in action, a path to success opens up for them—and for us. At Anteriad, we only win if our customers win, and that starts with data excellence. With data at the core of what we do and customer success as our primary goal, our theme for 2025 is appropriate: Lead with Data - Win with Action. We’re excited to show you how better data leads to better marketing outcomes across all of your strategies and campaigns.
This year, we have a full roadmap of product enhancements and expanded analytics offerings to help you activate your data and deliver measurable growth for your business. As a global leader in data excellence, we’re focused on expanding data-activation capabilities through AI-based modeling, multichannel marketing and media programs and analytics to deliver even more incremental business growth for you.
Speaking of data excellence, our commitment to data quality, scale, and depth drives results for customers around the world, and that approach earns us recognition from the most respected global analyst firms and awards panels.
In the past year, we’ve been recognized by a wide variety of industry experts. Anteriad’s data-driven approach to B2B marketing has resulted in our placement as a Leader in the Revenue Marketing Automation Solutions Report, a Strong Performer in two Forrester Waves, including the Marketing and Sales Data Wave, Q1 2024 and recognition in the 2024 Gartner® Market Guide for GTM Data Applications. For the second year in a row, the Anteriad Marketing Cloud has won the Global Cloud Computing Stratus Award and Neutronian reported that our AI-Powered Data outperforms competitors.
I bring up this recognition because it points to the importance of choosing quality data. A steadfast commitment to data excellence is the right approach to B2B marketing success. Analysts and expert judges consider the extra effort that a commitment to quality requires and recognize the dramatic improvement in outcomes that it delivers. While we love being rewarded for our work by analysts and awards panels, the true reward is when our customers choose data excellence and take that path to long-term success.
We will be busy in the coming weeks and months. I hope to see you at RampUp and B2BMX-West, the Imaginarium Summit, The Forrester B2B Summit and Possible, where we’ll be meeting with customers and partners, sharing updates on our expanding set of data-driven solutions. You can see where you’ll find us in coming months and be sure to sign up on our events page so you never miss an upcoming Anteriad event.