Faced with declining revenue in a historically successful product category, US Plastic Corp had two choices: scale back or lean into the data. They chose the bold path forward—and partnered with Anteriad to uncover the truth behind the performance dip and test a smarter way to grow. The result? A 252% increase in revenue per business day.
US Plastic Corp encountered a scenario no B2B marketer wants: steep revenue decline in their top-performing product line. Was it shifting customer behavior? Competitive disruption? A campaign execution issue?
They needed answers. Fast. And more than that, they needed a plan they could act on.
Rather than making assumptions or pulling back investment, US Plastic Corp turned to data-driven marketing analytics to diagnose the problem. By examining performance patterns across markets, channels, and customer segments, we could identify where momentum was breaking down—and what variables needed testing.
Anteriad recommended a burst test strategy designed to isolate variables and pinpoint the source of the revenue drop. This B2B marketing campaign framework was decisive, human, and grounded in analytics:
Using Anteriad's customized analytics infrastructure, we tracked multi-channel engagement and revenue impact across digital and offline touchpoints—painting a full picture of customer behavior.
This comprehensive B2B marketing attribution approach ensured we could:
The clarity of our measurement framework meant there was no ambiguity in the results. We could confidently say what worked, why it worked, and how to scale it.
The burst test delivered undeniable results:
The contrast between test and control groups validated both the demand and the strategy. With data in hand, US Plastic Corp confidently rolled out the investment nationwide—reigniting growth across the board.
These weren't incremental gains. This was transformational growth driven by B2B data analytics and the courage to test boldly.
This case is a playbook in action for modern marketers:
US Plastic Corp didn't guess. They didn't wait. And they didn't settle for average returns. They partnered with Anteriad, embraced data with confidence, and took action with precision.
That 252% revenue lift? It wasn't a lucky break. It was the outcome of bold thinking, clean testing, and a commitment to getting in front of what's next.
Ready to test bold hypotheses in your own marketing? Let's talk.