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How a Data-Driven Burst Test Strategy Delivered 252% Revenue Growth for US Plastic Corp

Written by Andrea Duffy-Cabana | October 23, 2025

Faced with declining revenue in a historically successful product category, US Plastic Corp had two choices: scale back or lean into the data. They chose the bold path forward—and partnered with Anteriad to uncover the truth behind the performance dip and test a smarter way to grow. The result? A 252% increase in revenue per business day. 

Data-Driven Marketing Analytics Revealed the Revenue Decline 

US Plastic Corp encountered a scenario no B2B marketer wants: steep revenue decline in their top-performing product line. Was it shifting customer behavior? Competitive disruption? A campaign execution issue? 

They needed answers. Fast. And more than that, they needed a plan they could act on. 

Rather than making assumptions or pulling back investment, US Plastic Corp turned to data-driven marketing analytics to diagnose the problem. By examining performance patterns across markets, channels, and customer segments, we could identify where momentum was breaking down—and what variables needed testing. 

B2B Marketing Strategy Framework: How Burst Testing Isolates Variables 

Anteriad recommended a burst test strategy designed to isolate variables and pinpoint the source of the revenue drop. This B2B marketing campaign framework was decisive, human, and grounded in analytics: 

  • Segmented Smartly 
    We selected 26 test states based on revenue mix, market size, and diversity—ensuring results would be both statistically significant and scalable. 
  • Controlled Precisely 
    To create a true test environment, we held spending steady in control states while doubling investment in test markets. That clarity enabled unmistakable insights. 
  • Executed with Confidence 
    The burst test ran for a concentrated period, allowing us to gather clean data quickly without the noise of seasonality or prolonged market shifts. 

B2B Marketing Attribution: Tracking Multi-Channel Revenue Impact 

Using Anteriad's customized analytics infrastructure, we tracked multi-channel engagement and revenue impact across digital and offline touchpoints—painting a full picture of customer behavior. 

This comprehensive B2B marketing attribution approach ensured we could: 

  • Connect online engagement to offline revenue 
  • Measure the true impact of increased investment across channels 
  • Understand which customer segments responded most strongly 
  • Validate cause-and-effect relationships between spend and outcomes 

The clarity of our measurement framework meant there was no ambiguity in the results. We could confidently say what worked, why it worked, and how to scale it. 

The Results: 252% Revenue Growth Through B2B Data Analytics 

The burst test delivered undeniable results: 

  • 252% revenue lift per business day in test markets 
  • 9% revenue lift in control markets 
  • 67% year-over-year revenue increase after nationwide expansion 

The contrast between test and control groups validated both the demand and the strategy. With data in hand, US Plastic Corp confidently rolled out the investment nationwide—reigniting growth across the board. 

These weren't incremental gains. This was transformational growth driven by B2B data analytics and the courage to test boldly. 

B2B Marketing Campaign Lessons: Data-Driven Strategy Best Practices 

This case is a playbook in action for modern marketers: 

  • Data beats doubt. 
    Market uncertainty doesn't mean you should retreat. It means test smarter. When performance dips, lean into analytics rather than assumptions. 
  • Bigger bets can deliver bigger returns. 
    Incrementalism isn't always enough. Sometimes doubling down in the right markets—with the right controls—is exactly what's needed to break through. 
  • Speed matters. 
    A fast, clean test yielded definitive insights in weeks, not quarters. The burst test methodology delivered clarity when it mattered most. 
  • Attribution is everything. 
    Without comprehensive tracking across channels and touchpoints, you're flying blind. Multi-channel attribution gave US Plastic Corp the confidence to scale aggressively. 

Partner with B2B Data Solutions Experts for Marketing Growth 

US Plastic Corp didn't guess. They didn't wait. And they didn't settle for average returns. They partnered with Anteriad, embraced data with confidence, and took action with precision. 

That 252% revenue lift? It wasn't a lucky break. It was the outcome of bold thinking, clean testing, and a commitment to getting in front of what's next. 

Ready to test bold hypotheses in your own marketing? Let's talk.