It takes more than willpower to get great results. In today’s complex business market, companies need to have many moving pieces working together at top speed to get ahead of the competition and deliver value to customers and prospects.
Our recent work with Indeed illustrates this point perfectly. A global B2B recruiting brand, Indeed had big growth targets and needed a boost in lead execution in their Italian market. Easier said than done. Closing sales in Italy means having language and regional expertise, including market knowledge and cultural understanding to connect effectively with prospects. Indeed knew they would have had to spend time hiring and training, finding office space and investing in local data before they could even start. Add to that the uncertainty of sales volume over time, and a partnership relationship made much more sense. Indeed called on Anteriad to provide “BDR-as-a-Service” to jumpstart the Italian market and create the sales pipeline momentum they were looking for.
Our partnership yielded a 25% increase in lead execution with the flexibility to dial their work up as their market grows.
Anteriad BDR-as-a-Service is more than a BDR service. Indeed and our other customers benefit from our “Warm Handover”, the personal touch that makes a major difference in results. Complementing a data and technology-driven strategy, the Warm Handover ensures that our customers’ sales teams are introduced to the prospect directly so they can continue with a seamless close. Backed by a foundation of global data and AI technology, Anteriad delivers insights, flexibility and execution that drive long term growth.
Perfecting a global BDR function is just one area where Anteriad delivers value for customers, but it illustrates our mission to make our clients more successful every day. That requires us to bring understanding, insight, precise targeting and multi-channel marketing execution to every relationship. A data and technology foundation gives our team better insights and more confidence to be successful. We provide end-to-end marketing capabilities all supported by the Anteriad Marketing Cloud, creating a seamless engine to drive your business forward.
Want to hear about more work we’re doing for customers around the globe? Come meet us in person. We’re kicking things off next week in Milwaukee and then San Francisco the following week, where senior marketing execs from ORDR, Just Global, Sequel.io, and Resonance will join our panel. And next month, we’ll be in Singapore at the B2B Marketing Leaders Forum, connecting with marketers across APAC.
In Milwaukee and San Francisco, you’ll also have the chance to join our roundtables with a great mix of B2B marketing experts from start-ups to global enterprises. We’ll dig into everything from agile planning and budget alignment to sharper targeting and meaningful measurement. These conversations will explore how marketers are mitigating uncertainty, adapting to new buyers and journeys, thriving in AI, and staying resilient in a volatile world. I hope to see you at one of these stops.