We have some exciting news to share: Anteriad has been recognized as a Strong Performer in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2026.
This recognition means a lot to us, and not just because of the designation itself. For us, it reflects something we have been building toward for years: the ability to show up for B2B marketers as a true end-to-end growth partner, not just another data vendor on a crowded roster.
Forrester evaluates providers across a rigorous set of criteria covering data capabilities, strategy, and supporting services. In their assessment, Forrester acknowledges Anteriad for, "Superior data sourcing and external privacy compliance are the strongest differentiators across a broad set of data capabilities. Anteriad provides outsourced business development, including calling capabilities in 30 languages, which directly affects its ability to source and verify data. Expanded buying group capabilities are another highlight."
That quote captures something we hear from clients all the time: they need more than a data feed. They need a partner who can help them figure out what to do with that data, and then actually do it alongside them.
We received the highest score possible (5 out of 5) in four evaluation criteria, and we think each one tells an important part of our story.
Data Sourcing Forrester defines a score of 5 in this criterion as having superior data-sourcing capabilities, gathering the widest range of data types, including differentiated levels of human-verified data. Our business development capabilities span calling in 30 languages, which gives us a data sourcing and verification advantage that most providers simply cannot replicate at scale.
Privacy Framework Certification and Transparency In an era where data compliance can make or break a marketing program, Forrester noted that a 5/5 score in this criterion indicates that the vendor stands out for privacy and compliance and goes above and beyond the requirements of each global region. For our clients, this means they can move forward with confidence, knowing their data foundation meets the highest standards.
Buying Group Detail B2B buying decisions are rarely made by one person. Forrester defines a 5/5 score in this criterion as having superior capabilities to predict product-specific buying groups. As Forrester put it, "expanded buying group capabilities are another highlight" of our offering. As marketers are making the shift from lead-based to buying group-based strategies, this is a meaningful differentiator.
Supporting Services and Offerings This one is close to our hearts. Forrester defines a 5/5 score in this criterion as differentiating through the depth and breadth of the supporting services, and states that Anteriad offers "an impressive breadth of supporting services to complement its core data offering, which includes data consulting, sourcing, and unification projects as well as the marketing activation services typically expected from an outsourced marketing partner." That full-service model is what allows us to sustain the long-term relationships we have with our clients, with an average client relationship of eight years.
The B2B marketing landscape is more complex than ever. Buying committees are larger. Data compliance requirements are stricter. Pressure to demonstrate pipeline impact is higher. And the last thing most marketing teams need is another point solution that creates more integration headaches.
That is exactly why we built Anteriad the way we did. Data consulting, sourcing, unification, activation, and analytics, all under one roof, all accountable to your outcomes.
For us, this Forrester recognition is a continuation of our broader track record with the analyst community. We were also named a Strong Performer in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025, as well as included in The Revenue Marketing Platforms for B2B Landscape, Q3 2025. Taken together, we feel that these recognitions reflect a consistent positioning: Anteriad as a full-funnel, global B2B growth partner powered by verified data and strategic analytics.
None of this happens without the clients who trust us with their most important marketing investments. The reference customers who participated in Forrester's evaluation gave honest, direct feedback, and we are grateful for it. It validates what we are doing well, and it helps us stay focused on where we can do even better.
If you want to learn more about what this recognition means for your marketing programs, we would love to talk. Reach out to your Anteriad contact or connect with our team.
Forrester does not endorse any company, product, brand, or service included in its research publications, and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.