---
title: Your Biggest Line Item Shouldn't Be Your Least Accountable One
description: Marketers often overlook accountability in event spending. Discover best practices to effectively attribute ROI to your event marketing efforts.
---

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# [Your Biggest Line Item Shouldn't Be Your Least Accountable One](https://anteriad.com/articles/your-biggest-line-item-shouldnt-be-your-least-accountable-one)

 Written by [Anteriad](https://anteriad.com/articles/author/anteriad) | Jul 28, 2026, 3:31:54 PM

Marketers put so much money into their event program, but often there is little accountability compared to everything else on the marketing plan. Anteriad's SVP Corporate Marketing, Dee Blohm, shares best practices for event marketers to attribute ROI to their efforts. 

[View full post](https://anteriad.com/articles/your-biggest-line-item-shouldnt-be-your-least-accountable-one)

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