---
title: Programmatic advertising tricks for B2B marketers
description: B2B programmatic best practices for successful B2B online advertising campaigns, including data onboarding, campaign planning, and measurement.
---

[Articles ](https://anteriad.com/articles)

# [Programmatic advertising tricks for B2B marketers](https://anteriad.com/articles/programmatic-advertising-tricks-for-b2b-marketers)

 Written by [Anteriad](https://anteriad.com/articles/author/anteriad) | Mar 15, 2024 1:15:00 PM

B2B marketers are increasingly leveraging targeted CTV and display advertising as part of their digital marketing strategies. This Demand Gen Report article, by Anteriad's Karl Hjartarson, explores best practices for successful B2B online advertising campaigns, including data onboarding, campaign planning, and measurement.

[View full post](https://anteriad.com/articles/programmatic-advertising-tricks-for-b2b-marketers)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Anteriad"
  },
  "dateModified" : "2025-10-10T13:39:19.430Z",
  "datePublished" : "2024-03-15T13:15:00Z",
  "headline" : "Programmatic advertising tricks for B2B marketers",
  "image" : {
    "@type" : "ImageObject",
    "height" : 60,
    "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
    "width" : 60
  },
  "mainEntityOfPage" : "https://anteriad.com/articles/programmatic-advertising-tricks-for-b2b-marketers",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Articles"
  }
}
```