---
title: Forbes Features Anteriad CEO Rob Sanchez on Marketing to New C-Suite Stakeholders
description: Anteriad CEO discusses adapting to changing B2B buying groups and utilizing digital interactions for a competitive edge.
---

[Articles ](https://anteriad.com/articles)

# [Forbes Features Anteriad CEO Rob Sanchez on Marketing to New C-Suite Stakeholders](https://anteriad.com/articles/forbes-features-anteriad-ceo-rob-sanchez-on-marketing-to-new-c-suite-stakeholders)

 Written by [Anteriad](https://anteriad.com/articles/author/anteriad) | Dec 13, 2022 2:48:25 PM

CEO Rob Sanchez explains how B2B buying groups are changing. He explains how to better understand changing buying groups and leverage digital interactions to get in front of the competition.  
[Read the full article here.](https://www.forbes.com/sites/forbesbusinesscouncil/2022/12/08/how-to-market-to-new-b2b-c-suite-stakeholders/?sh=f9cd24c79b7a)

[View full post](https://anteriad.com/articles/forbes-features-anteriad-ceo-rob-sanchez-on-marketing-to-new-c-suite-stakeholders)

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