---
title: B2B Marketers Add AI to Intent Targeting
description: B2B marketers are using AI to analyze intent data, provide insights, and refine strategies to gain a deeper understanding of buyer journeys.
---

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# [B2B Marketers Add AI to Intent Targeting](https://anteriad.com/articles/b2b-marketers-add-ai-to-intent-targeting)

 Written by [Anteriad](https://anteriad.com/articles/author/anteriad) | Nov 8, 2024 7:37:41 AM

As B2B buyer journeys increasingly shift online, intent data and AI have become essential tools for marketers to understand customer behavior, deliver timely and relevant messaging, and navigate the complexity of billions of intent signals. Chief Product Officer Ken Lordy explains how B2B marketers can use AI to process vast amounts of data, uncover insights from unstructured sources, and refine their strategies to understand buyer journeys better. 

[View full post](https://anteriad.com/articles/b2b-marketers-add-ai-to-intent-targeting)

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