---
title: A new cookie recipe in B2B marketing
description: Anteriad's expert, Todd Love, is featured in ANA on B2B marketing and addressing third-party cookies.
---

[Articles ](https://anteriad.com/articles)

# [A new cookie recipe in B2B marketing](https://anteriad.com/articles/a-new-cookie-recipe-in-b2b-marketing)

 Written by [Anteriad](https://anteriad.com/articles/author/anteriad) | Apr 8, 2024 6:49:10 PM

The ANA article "[B2B Marketers Need a New Cookie Recipe](https://www.ana.net/miccontent/show/id/ii-2024-04-b2b-cookies)" by Anteriad’s Todd Love emphasizes the shift required in B2B marketing strategies due to the phasing out of third-party cookies. It highlights the necessity for marketers to adopt a more refined, data-driven approach to audience targeting, which includes a deep understanding of audience data and compliance with regulatory standards. This transition to post-cookie tactics demands a closer examination of data sources, methodologies, and the balance between reach and accuracy for sustained effectiveness in digital marketing.

[View full post](https://anteriad.com/articles/a-new-cookie-recipe-in-b2b-marketing)

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