In our last blog (B2B Buying Groups: What You Should Know), we discussed the importance of marketing to buying groups to help drive your bottom line. Simply put, understanding the […]Read More →
Posted February 17, 2021
Posted February 17, 2021
With millions of people reading blogs and other content online, content syndication has become a convenient way to reach out to buyers quicker and easier than ever before. While there is potential for great return from syndication, this content marketing strategy requires some planning and proper execution to be effective.
Below are content syndication best practices to market your business in 2021.
If you’re looking for quality leads, the first step should be finding an ideal outlet to publish your content.
How to determine which networks to publish your work on?
Syndicate your content on sites:
The above pointers help you determine which networks to use and which to lose.
If you don’t know where your prospects are, you can’t give them what they want on the right platform. The answer, focus on the channels that best align with your prospect’s interests.
In short, monitor intent signals to learn everything you can about your target audience. Once known, your content syndication strategy will become simpler to target.
Do you want your audience to share your content for you? Start by optimizing your content assets for quick social distribution. It increases your brand reach without spending any bucks.
Why is content optimization required for social syndication?
Here’s the answer. If a prospect shares a link to your content on their social media profile, what good would it do if it doesn’t show up properly? So, optimize your content such that it matches the post, tags, and displays appropriately on different channels and devices.
If you don’t want publishers to refuse your content, pitch topics that fill content gaps on their site. So, what is a content gap? A content gap is a topic your publisher hasn’t covered yet, but their competitors have. Use analytics tools like Ahrefs to find such gaps.
Develop ideas based on those topics and tell publishers why it’s important to have such posts on their site. This tactic improves your chances of approval.
Content syndication comes with the risk of getting your site flagged for duplicate issues. However, there are certain SEO best practices you should follow to reduce such risk.
Get greater returns from your content by repurposing it into new pieces. For instance, if you’ve done several blogs on the same topic, combine them into a larger content asset, such as a whitepaper or eBook.
Similarly, if you’ve unused whitepapers, break them into small pieces and create an Infographic or how-to blog out of it. Content repurposing gives additional exposure to your brand, which is hard to get otherwise, while stretching your content budget.
Be consistent at content syndication if you wish to gain a better outcome. Become a regular syndication partner with high-domain publishers and utilize their networks’ power.
Once a publisher accepts your pitch, set up a regular arrangement with them. For instance, ask them to republish some of your content every week, month or as frequently as you’d like.
There you go! Use these methods to execute a content syndication plan and gain extra exposure for your brand today. Read our other blogs on B2B content syndication to learn more.